{"id":70,"date":"2026-03-15T03:32:20","date_gmt":"2026-03-15T03:32:20","guid":{"rendered":"https:\/\/agentfy.online\/blog\/?p=70"},"modified":"2026-03-16T01:14:33","modified_gmt":"2026-03-16T01:14:33","slug":"zero-click-seo-strategies-for-2026","status":"publish","type":"post","link":"https:\/\/agentfy.online\/blog\/zero-click-seo-strategies-for-2026\/","title":{"rendered":"Zero-Click SEO Strategies for 2026"},"content":{"rendered":"<h2 data-section-id=\"1q2bn0l\" data-start=\"327\" data-end=\"346\"><strong data-start=\"330\" data-end=\"346\">Introduction<\/strong><\/h2>\n<p data-start=\"347\" data-end=\"680\">In today\u2019s search landscape, clicks aren\u2019t the only measure of success. Google and other search engines are increasingly delivering answers directly in the search results via featured snippets, knowledge panels, and answer boxes. These \u201c<a href=\"https:\/\/www.clickrank.ai\/zero-click-seo-strategy\/\">zero-click searches<\/a>\u201d mean users get the information they need without ever visiting your site.<\/p>\n<p data-start=\"682\" data-end=\"978\">The challenge? How do you <strong data-start=\"708\" data-end=\"757\">capture visibility, authority, and engagement<\/strong> when clicks are no longer guaranteed? This guide will walk you through strategies to <a href=\"https:\/\/agentfy.online\/blog\/goal-driven-ai-2026\/\"><strong data-start=\"843\" data-end=\"868\">win at zero-click SEO<\/strong><\/a>, leveraging structured data, SERP optimization, and content designed to dominate both clicks and impressions.<\/p>\n<hr data-start=\"980\" data-end=\"983\" \/>\n<h2 data-section-id=\"1gpb72f\" data-start=\"985\" data-end=\"1028\"><strong data-start=\"988\" data-end=\"1028\">\u00a0Understanding Zero-Click Searches<\/strong><\/h2>\n<p data-start=\"1029\" data-end=\"1137\">Zero-click searches occur when searchers find their answers directly on the SERP. Common examples include:<\/p>\n<ul data-start=\"1139\" data-end=\"1464\">\n<li data-section-id=\"1ho43kh\" data-start=\"1139\" data-end=\"1212\">\n<p data-start=\"1141\" data-end=\"1212\"><strong data-start=\"1141\" data-end=\"1163\">Featured snippets:<\/strong> Quick answers displayed above organic results.<\/p>\n<\/li>\n<li data-section-id=\"1jxmii7\" data-start=\"1213\" data-end=\"1308\">\n<p data-start=\"1215\" data-end=\"1308\"><strong data-start=\"1215\" data-end=\"1236\">Knowledge panels:<\/strong> Profiles or brand info presented on the right side of search results.<\/p>\n<\/li>\n<li data-section-id=\"gtw1j1\" data-start=\"1309\" data-end=\"1381\">\n<p data-start=\"1311\" data-end=\"1381\"><strong data-start=\"1311\" data-end=\"1328\">Answer boxes:<\/strong> Direct answers pulled from websites for questions.<\/p>\n<\/li>\n<li data-section-id=\"1lzko8n\" data-start=\"1382\" data-end=\"1464\">\n<p data-start=\"1384\" data-end=\"1464\"><strong data-start=\"1384\" data-end=\"1402\">Rich snippets:<\/strong> Product info, reviews, and ratings shown in search results.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1466\" data-end=\"1582\">While traditional SEO focuses on clicks, <strong data-start=\"1507\" data-end=\"1581\">zero-click SEO focuses on impressions, visibility, and brand authority<\/strong>.<\/p>\n<hr data-start=\"1584\" data-end=\"1587\" \/>\n<h2 data-section-id=\"17u60wt\" data-start=\"1589\" data-end=\"1639\"><strong data-start=\"1592\" data-end=\"1639\">\u00a0Types of SERP Features Driving No Clicks<\/strong><\/h2>\n<p data-start=\"1640\" data-end=\"1697\">Understanding which SERP features reduce clicks is key:<\/p>\n<ul data-start=\"1699\" data-end=\"2050\">\n<li data-section-id=\"1h8f205\" data-start=\"1699\" data-end=\"1788\">\n<p data-start=\"1701\" data-end=\"1788\"><strong data-start=\"1701\" data-end=\"1733\">People Also Ask (PAA) boxes:<\/strong> Users can expand answers without visiting your site.<\/p>\n<\/li>\n<li data-section-id=\"9zcyo5\" data-start=\"1789\" data-end=\"1875\">\n<p data-start=\"1791\" data-end=\"1875\"><strong data-start=\"1791\" data-end=\"1813\">Featured snippets:<\/strong> Lists, steps, or paragraphs displayed directly on the SERP.<\/p>\n<\/li>\n<li data-section-id=\"jz4ks9\" data-start=\"1876\" data-end=\"1969\">\n<p data-start=\"1878\" data-end=\"1969\"><strong data-start=\"1878\" data-end=\"1907\">Knowledge cards &amp; panels:<\/strong> Often used for brands, locations, or prominent individuals.<\/p>\n<\/li>\n<li data-section-id=\"1gskq9f\" data-start=\"1970\" data-end=\"2050\">\n<p data-start=\"1972\" data-end=\"2050\"><strong data-start=\"1972\" data-end=\"1992\">Video carousels:<\/strong> Quick video previews answer user intent without clicks.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2052\" data-end=\"2173\"><strong data-start=\"2052\" data-end=\"2064\">Pro Tip:<\/strong> Analyze your SERP using tools like Ahrefs or SEMrush to see where zero-click trends exist for your keywords.<\/p>\n<hr data-start=\"2175\" data-end=\"2178\" \/>\n<h2 data-section-id=\"kh8ikn\" data-start=\"2180\" data-end=\"2235\"><strong data-start=\"2183\" data-end=\"2235\">\u00a0Strategies to Optimize for Zero-Click Results<\/strong><\/h2>\n<h3 data-section-id=\"1qrpdwt\" data-start=\"2237\" data-end=\"2278\"><strong data-start=\"2241\" data-end=\"2278\">A. Optimize for Featured Snippets<\/strong><\/h3>\n<ul data-start=\"2279\" data-end=\"2472\">\n<li data-section-id=\"slborg\" data-start=\"2279\" data-end=\"2346\">\n<p data-start=\"2281\" data-end=\"2346\">Answer common questions concisely at the start of your content.<\/p>\n<\/li>\n<li data-section-id=\"1dtup58\" data-start=\"2347\" data-end=\"2412\">\n<p data-start=\"2349\" data-end=\"2412\">Use <strong data-start=\"2353\" data-end=\"2397\">bullet points, tables, or numbered steps<\/strong> for clarity.<\/p>\n<\/li>\n<li data-section-id=\"1ovuzg1\" data-start=\"2413\" data-end=\"2472\">\n<p data-start=\"2415\" data-end=\"2472\">Include variations of your <strong data-start=\"2442\" data-end=\"2459\">focus keyword<\/strong> naturally.<\/p>\n<\/li>\n<\/ul>\n<h3 data-section-id=\"13glld0\" data-start=\"2474\" data-end=\"2510\"><strong data-start=\"2478\" data-end=\"2510\">B. Implement Structured Data<\/strong><\/h3>\n<ul data-start=\"2511\" data-end=\"2663\">\n<li data-section-id=\"18cq6zj\" data-start=\"2511\" data-end=\"2577\">\n<p data-start=\"2513\" data-end=\"2577\">Use <strong data-start=\"2517\" data-end=\"2551\">FAQ, HowTo, and Article schema<\/strong> to increase visibility.<\/p>\n<\/li>\n<li data-section-id=\"10t4tmw\" data-start=\"2578\" data-end=\"2663\">\n<p data-start=\"2580\" data-end=\"2663\">Structured data helps Google understand your content and show it in rich results.<\/p>\n<\/li>\n<\/ul>\n<h3 data-section-id=\"176cf4n\" data-start=\"2665\" data-end=\"2704\"><strong data-start=\"2669\" data-end=\"2704\">C. Create Direct Answer Content<\/strong><\/h3>\n<ul data-start=\"2705\" data-end=\"2859\">\n<li data-section-id=\"1uh46qi\" data-start=\"2705\" data-end=\"2777\">\n<p data-start=\"2707\" data-end=\"2777\">Focus on <strong data-start=\"2716\" data-end=\"2733\">micro-moments<\/strong>: what the user wants to know immediately.<\/p>\n<\/li>\n<li data-section-id=\"d2doas\" data-start=\"2778\" data-end=\"2859\">\n<p data-start=\"2780\" data-end=\"2859\">Provide tables, charts, or concise summaries that can appear in answer boxes.<\/p>\n<\/li>\n<\/ul>\n<h3 data-section-id=\"53v7lz\" data-start=\"2861\" data-end=\"2894\"><strong data-start=\"2865\" data-end=\"2894\">D. Build Brand Visibility<\/strong><\/h3>\n<ul data-start=\"2895\" data-end=\"3045\">\n<li data-section-id=\"143s1np\" data-start=\"2895\" data-end=\"2969\">\n<p data-start=\"2897\" data-end=\"2969\">Even if clicks decrease, <strong data-start=\"2922\" data-end=\"2966\">impressions and brand awareness increase<\/strong>.<\/p>\n<\/li>\n<li data-section-id=\"17wl9lp\" data-start=\"2970\" data-end=\"3045\">\n<p data-start=\"2972\" data-end=\"3045\">Include <strong data-start=\"2980\" data-end=\"3019\">consistent brand mentions and logos<\/strong> to improve recognition.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"3047\" data-end=\"3050\" \/>\n<h2 data-section-id=\"zessmo\" data-start=\"3052\" data-end=\"3094\"><strong data-start=\"3055\" data-end=\"3094\">\u00a0Measuring Success Without Clicks<\/strong><\/h2>\n<p data-start=\"3095\" data-end=\"3148\">Even if users don\u2019t click, SEO can be measured via:<\/p>\n<ul data-start=\"3150\" data-end=\"3491\">\n<li data-section-id=\"1rsu099\" data-start=\"3150\" data-end=\"3220\">\n<p data-start=\"3152\" data-end=\"3220\"><strong data-start=\"3152\" data-end=\"3168\">Impressions:<\/strong> How often your content appears in search results.<\/p>\n<\/li>\n<li data-section-id=\"lyr3e9\" data-start=\"3221\" data-end=\"3309\">\n<p data-start=\"3223\" data-end=\"3309\"><strong data-start=\"3223\" data-end=\"3252\">SERP feature appearances:<\/strong> How often you rank for featured snippets or PAA boxes.<\/p>\n<\/li>\n<li data-section-id=\"1h3nxfr\" data-start=\"3310\" data-end=\"3393\">\n<p data-start=\"3312\" data-end=\"3393\"><strong data-start=\"3312\" data-end=\"3335\">Engagement metrics:<\/strong> Time spent on page, scroll depth, or secondary actions.<\/p>\n<\/li>\n<li data-section-id=\"1nazvjc\" data-start=\"3394\" data-end=\"3491\">\n<p data-start=\"3396\" data-end=\"3491\"><strong data-start=\"3396\" data-end=\"3425\">Brand visibility &amp; trust:<\/strong> Searchers recognize your brand even without visiting your site.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3493\" data-end=\"3578\"><strong data-start=\"3493\" data-end=\"3501\">Tip:<\/strong> Use Google Search Console to track impressions and SERP feature performance.<\/p>\n<hr data-start=\"3580\" data-end=\"3583\" \/>\n<h2 data-section-id=\"1f8jcyk\" data-start=\"3585\" data-end=\"3633\"><strong data-start=\"3588\" data-end=\"3633\">\u00a0Content Formats That Capture Attention<\/strong><\/h2>\n<p data-start=\"3634\" data-end=\"3683\">Certain formats perform best in zero-click SEO:<\/p>\n<ul data-start=\"3685\" data-end=\"3843\">\n<li data-section-id=\"1uguuxg\" data-start=\"3685\" data-end=\"3711\">\n<p data-start=\"3687\" data-end=\"3711\"><strong data-start=\"3687\" data-end=\"3709\">FAQs &amp; Q&amp;A content<\/strong><\/p>\n<\/li>\n<li data-section-id=\"1wu1ebe\" data-start=\"3712\" data-end=\"3739\">\n<p data-start=\"3714\" data-end=\"3739\"><strong data-start=\"3714\" data-end=\"3737\">Step-by-step guides<\/strong><\/p>\n<\/li>\n<li data-section-id=\"11gei1x\" data-start=\"3740\" data-end=\"3774\">\n<p data-start=\"3742\" data-end=\"3774\"><strong data-start=\"3742\" data-end=\"3772\">Tables &amp; comparison charts<\/strong><\/p>\n<\/li>\n<li data-section-id=\"14urk8\" data-start=\"3775\" data-end=\"3812\">\n<p data-start=\"3777\" data-end=\"3812\"><strong data-start=\"3777\" data-end=\"3810\">Listicles &amp; concise summaries<\/strong><\/p>\n<\/li>\n<li data-section-id=\"6ffaky\" data-start=\"3813\" data-end=\"3843\">\n<p data-start=\"3815\" data-end=\"3843\"><strong data-start=\"3815\" data-end=\"3841\">Infographics &amp; visuals<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3845\" data-end=\"3941\">These formats increase the likelihood of appearing in <strong data-start=\"3899\" data-end=\"3940\">featured snippets or knowledge panels<\/strong>.<\/p>\n<hr data-start=\"3943\" data-end=\"3946\" \/>\n<h2 data-section-id=\"2iozxh\" data-start=\"3948\" data-end=\"3993\"><strong data-start=\"3951\" data-end=\"3993\">\u00a0Leveraging Schema &amp; Structured Data<\/strong><\/h2>\n<p data-start=\"3994\" data-end=\"4084\">Schema markup tells search engines exactly what your content is about. Examples include:<\/p>\n<ul data-start=\"4086\" data-end=\"4295\">\n<li data-section-id=\"1k3tugr\" data-start=\"4086\" data-end=\"4146\">\n<p data-start=\"4088\" data-end=\"4146\"><strong data-start=\"4088\" data-end=\"4103\">FAQ Schema:<\/strong> Highlights question-and-answer sections.<\/p>\n<\/li>\n<li data-section-id=\"11jivng\" data-start=\"4147\" data-end=\"4214\">\n<p data-start=\"4149\" data-end=\"4214\"><strong data-start=\"4149\" data-end=\"4166\">HowTo Schema:<\/strong> Steps and tutorials appear directly in SERPs.<\/p>\n<\/li>\n<li data-section-id=\"ok7xq9\" data-start=\"4215\" data-end=\"4295\">\n<p data-start=\"4217\" data-end=\"4295\"><strong data-start=\"4217\" data-end=\"4236\">Article Schema:<\/strong> Enhances search engine understanding of your blog posts.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4297\" data-end=\"4420\"><strong data-start=\"4297\" data-end=\"4309\">Pro Tip:<\/strong> Structured data is essential for <strong data-start=\"4343\" data-end=\"4372\">voice search optimization<\/strong>, where zero-click answers are even more common.<\/p>\n<hr data-start=\"4422\" data-end=\"4425\" \/>\n<h2 data-section-id=\"1gi2w0q\" data-start=\"4427\" data-end=\"4445\"><strong data-start=\"4430\" data-end=\"4445\">FAQ Section<\/strong><\/h2>\n<h3 data-section-id=\"jgexda\" data-start=\"4447\" data-end=\"4479\">1. What is zero-click SEO?<\/h3>\n<p data-start=\"4480\" data-end=\"4642\">Zero-click SEO focuses on ranking content in search results so that users <strong data-start=\"4554\" data-end=\"4590\">get answers directly on the SERP<\/strong> without needing to click through to your website.<\/p>\n<h3 data-section-id=\"1vriwl2\" data-start=\"4644\" data-end=\"4694\">2. Why do some searches result in no clicks?<\/h3>\n<p data-start=\"4695\" data-end=\"4839\">Features like <strong data-start=\"4709\" data-end=\"4766\">featured snippets, knowledge panels, and answer boxes<\/strong> provide direct answers, reducing the need for users to visit websites.<\/p>\n<h3 data-section-id=\"1hjf3ib\" data-start=\"4841\" data-end=\"4901\">3. How can I optimize content for zero-click searches?<\/h3>\n<p data-start=\"4902\" data-end=\"5050\">Use structured data, answer questions directly, format content in bullet points or tables, and target <strong data-start=\"5004\" data-end=\"5047\">keywords with high<a href=\"https:\/\/selnox.com\/blog\/zero-click-seo-2026-business-strategy\"> zero-click potential<\/a><\/strong>.<\/p>\n<h3 data-section-id=\"1l6wrbq\" data-start=\"5052\" data-end=\"5118\">4. Which content types perform best in zero-click scenarios?<\/h3>\n<p data-start=\"5119\" data-end=\"5231\"><strong data-start=\"5119\" data-end=\"5175\">FAQs, step-by-step guides, lists, tables, and charts<\/strong> are ideal for appearing in answer boxes and snippets.<\/p>\n<h3 data-section-id=\"ophu9g\" data-start=\"5233\" data-end=\"5283\">5. Can I measure SEO success without clicks?<\/h3>\n<p data-start=\"5284\" data-end=\"5398\">Yes! Track <strong data-start=\"5295\" data-end=\"5377\">impressions, SERP features,<a href=\"https:\/\/agentfy.online\/blog\/why-specialized-crews-rule-2026-future-of-elite-team-performance\/\"> brand visibility<\/a>, and secondary engagement metrics<\/strong> to assess success.<\/p>\n<h3 data-section-id=\"1o31an3\" data-start=\"5400\" data-end=\"5454\">6. How do rich snippets affect zero-click rates?<\/h3>\n<p data-start=\"5455\" data-end=\"5584\">Rich snippets increase <strong data-start=\"5478\" data-end=\"5506\">visibility and authority<\/strong> but often reduce clicks because the answer is delivered on the SERP itself.<\/p>\n<h3 data-section-id=\"13b8nbe\" data-start=\"5586\" data-end=\"5653\">7. Should I focus on featured snippets for no-click searches?<\/h3>\n<p data-start=\"5654\" data-end=\"5788\">Absolutely. Featured snippets not only improve visibility but also <strong data-start=\"5721\" data-end=\"5759\">increase trust and brand awareness<\/strong>, even if clicks are lower.<\/p>\n<h3 data-section-id=\"njg3va\" data-start=\"5790\" data-end=\"5853\">8. What role does structured data play in zero-click SEO?<\/h3>\n<p data-start=\"5854\" data-end=\"5989\">Structured data helps search engines understand your content and <strong data-start=\"5919\" data-end=\"5949\">display it in rich results<\/strong>, enhancing visibility without clicks.<\/p>\n<h3 data-section-id=\"rnck7q\" data-start=\"5991\" data-end=\"6047\">9. How does voice search influence zero-click SEO?<\/h3>\n<p data-start=\"6048\" data-end=\"6175\">Voice assistants often <strong data-start=\"6071\" data-end=\"6107\">read answers directly from SERPs<\/strong>, making zero-click optimization crucial for voice search traffic.<\/p>\n<h3 data-section-id=\"a08063\" data-start=\"6177\" data-end=\"6232\">10. Can zero-click SEO increase brand visibility?<\/h3>\n<p data-start=\"6233\" data-end=\"6365\">Yes. Even without clicks, your brand becomes <strong data-start=\"6278\" data-end=\"6307\">associated with authority<\/strong> in search results, improving recognition and credibility.<\/p>\n<h2 data-section-id=\"1pbivc6\" data-start=\"108\" data-end=\"127\"><strong data-start=\"111\" data-end=\"125\">Conclusion<\/strong><\/h2>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"headline\": \"How to Win When Users Don't Click\",\n  \"description\": \"Learn how to optimize for zero-click searches and win on SERPs by boosting visibility, authority, and engagement without relying on clicks.\",\n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Samina Abid\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"deenpa.com\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/agentfy.online\/logo.png\"\n    }\n  },\n  \"datePublished\": \"2026-03-15\",\n  \"dateModified\": \"2026-03-15\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/agentfy.online\/how-to-win-when-users-dont-click\"\n  },\n  \"image\": \"https:\/\/agentfy.online\/images\/how-to-win-when-users-dont-click.jpg\"\n}\n<\/script><br \/>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"headline\": \"How to Win When Users Don't Click\",\n  \"description\": \"Learn how to optimize for zero-click searches and win on SERPs by boosting visibility, authority, and engagement without relying on clicks.\",\n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Samina Abid\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"deenpa.com\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/agentfy.online\/logo.png\"\n    }\n  },\n  \"datePublished\": \"2026-03-15\",\n  \"dateModified\": \"2026-03-15\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/agentfy.online\/how-to-win-when-users-dont-click\"\n  },\n  \"image\": \"https:\/\/agentfy.online\/images\/how-to-win-when-users-dont-click.jpg\"\n}\n<\/script><br \/>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"BreadcrumbList\",\n  \"itemListElement\": [\n    {\n      \"@type\": \"ListItem\",\n      \"position\": 1,\n      \"name\": \"Home\",\n      \"item\": \"https:\/\/agentfy.online\/\"\n    },\n    {\n      \"@type\": \"ListItem\",\n      \"position\": 2,\n      \"name\": \"Blog\",\n      \"item\": \"https:\/\/agentfy.online\/blog\"\n    },\n    {\n      \"@type\": \"ListItem\",\n      \"position\": 3,\n      \"name\": \"How to Win When Users Don't Click\",\n      \"item\": \"https:\/\/agentfy.online\/how-to-win-when-users-dont-click\"\n    }\n  ]\n}\n<\/script><br \/>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"HowTo\",\n  \"name\": \"How to Optimize Content for Zero-Click Searches\",\n  \"description\": \"Step-by-step guide to improve content visibility for zero-click search results.\",\n  \"image\": \"https:\/\/agentfy.online\/images\/how-to-zero-click.jpg\",\n  \"totalTime\": \"PT2H\",\n  \"supply\": [],\n  \"tool\": [],\n  \"step\": [\n    {\n      \"@type\": \"HowToStep\",\n      \"position\": 1,\n      \"name\": \"Identify common questions in your niche\",\n      \"text\": \"Research the most common user queries in your industry using tools like AnswerThePublic, SEMrush, or Google People Also Ask.\"\n    },\n    {\n      \"@type\": \"HowToStep\",\n      \"position\": 2,\n      \"name\": \"Structure content for snippets\",\n      \"text\": \"Use clear headings, bullet points, tables, and concise paragraphs that directly answer queries.\"\n    },\n    {\n      \"@type\": \"HowToStep\",\n      \"position\": 3,\n      \"name\": \"Implement structured data\",\n      \"text\": \"Use FAQPage and HowTo schema markup to increase chances of rich snippets in search results.\"\n    },\n    {\n      \"@type\": \"HowToStep\",\n      \"position\": 4,\n      \"name\": \"Monitor performance\",\n      \"text\": \"Track SERP feature appearances, impressions, and engagement metrics to optimize your zero-click strategy over time.\"\n    }\n  ]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction In today\u2019s search landscape, clicks aren\u2019t the only measure of success. 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